10/3/2023 0 Comments Gardenscapes - new acres 2![]() ![]() In a post a few weeks ago, I explored the dynamic between Top Downloaded and Top Chart positioning and found that, of the 72 apps that occupied a Top 20 Grossing position in the past year, only eight reached the Top 1 Downloaded position (and of those, just five remained in the Top 20 Grossing for at least 30 days). Just 14 (8%) spent at least one day in the Top 1 Downloaded position: The numbers for a Top 50 Grossing position are a little less extreme: over the same time period as above (September 1st 2015 – August 31st 2016), 175 apps had reached a Top 50 Grossing position, but only 37 (21%) of them also spent at least one day in a Top 50 Downloaded position. It’s clear that Gardenscapes – New Acres (amongst others) has grown incrementally (and, probably, profitably). ![]() So it’s interesting, then, to consider what sets this game apart from others in the genre that haven’t fared as well. Most of the differences seem to focus on one thing: retention. ![]() Upon opening the app, the player is treated to a CGI sequence that explains the backstory of the game (the player lives in a big city but dreams of owning their own garden coincidentally, a relative of the player recently passed away and has willed their bucolic mansion to the player). The CGI sequence does a superb job of communicating high production values to the player while also shielding them from a clunky tutorial. Next, the tutorial appears to have been purposefully constructed to avoid having the player do a lot of tapping: many players are familiar with the mechanics of Match 3, so the tutorial moves the player through their first Match 3 exercise fairly quickly into the city building portion of the game.īut unlike most city building / build-and-battle games, the placement of the first structure in the tutorial doesn’t require a multitude of taps from the user. ![]() In Gardenscapes, the user is tasked early on with placing a bench, and doing so only requires one tap - partly by tutorial design, and partly because the structure building interface is simplified for a casual audience. ![]()
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